B/UNI.que
Hi! Welcome to the future.
Let's talk abour About B/UNI
B/UNI is a next-generation music label and creative platform built on an Artist-First philosophy.
Unlike traditional label structures—where profits and decision-making power are heavily centralized—B/UNI redesigns the system from the ground up to create an ecosystem where artists can focus on their craft and grow sustainably.
Creative Services
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Join the Movement
Our Vision
CEO, Founder - Kentaro Shingai
Kentaro Shingai (Kendall Boom) is the Chief Executive Officer of B/UNI Group, a Tokyo-based creative organization shaping the future of electronic music and youth culture. With a social reach of over 200,000 followers, he combines artistic leadership with strategic brand vision.
He oversees label operations, artist development, and collaborative initiatives across Asia, driving B/UNI’s mission to build a new creator-centered ecosystem.
COO, Co-Founder - Tokio Itonaga
Tokio Itonaga is the Chief Operating Officer of B/UNI Group, where he leads operational strategy, organizational development, and business expansion initiatives. With experience founding and managing projects in agriculture-tech and sustainability, he brings a unique ability to merge traditional sectors with innovative, creator-centered business models. His leadership supports B/UNI’s mission to develop the next generation of music and cultural ecosystems in Asia.
A New Investment Model for Music
A Hybrid Revenue System That Maximizes Artist Value
B/UNI adopts an 8:2 revenue split, where
80% goes directly to the artist and
20% is retained by the label.
Importantly, the label’s 20% is entirely reinvested into the artist through:
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Promotion and branding
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Playlist strategy
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Visual media production
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Creative development
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Live support and distribution
This creates an environment where artists can fully concentrate on creation while achieving long-term profitability and visibility.
University-Driven Creative Ecosystem
B/UNI operates with the strength of a large academic creative community composed of students from Keio, Waseda, Sophia, Hosei, and other top universities.
These creators support:
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Artwork and visuals
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Video production
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SNS operations
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A&R and strategic support
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Data analytics
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Live production
With academically trained creators collaborating with artists, both speed and quality of production increase dramatically.
This synergy allows emerging artists to accelerate their careers from the very beginning.
B/UNI introduces a groundbreaking model that allows fans and supporters to make micro-investments in an artist’s song or project.
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Listeners participate as small-scale investors.
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Revenue is distributed similar to a “racehorse” dividend model, where a portion of release profits is returned to supporters.
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Each project includes a transparent investment frame, functioning like a mini-IPO for new works.
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Returns and risk indicators are provided through a clear, easy-to-understand interface.
This approach transforms music from something consumed passively into a participatory cultural investment.
Benefits for Supporters & Investors
B/UNI provides a new investment experience that offers both cultural and long-term value:
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Early entry into Japan’s growing electronic music market
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Clear visibility into project potential, including reports on production cost, social metrics, and forecasted performance
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AI-assisted risk evaluation
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Transparent structures that prevent gambling-type behavior and promote healthy participation
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Revenue distribution from streaming, YouTube monetization, live performance-driven royalties, and other sources
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Cultural and social impact returns, supporting the development of the next generation of Japanese artists
This forms a sustainable investment model that benefits both creators and supporters.