B/UNI.que
Hi! Welcome to the future.
Let's talk abour About B/UNI
B/UNI is a next-generation music label and creative platform built on an Artist-First philosophy.
Unlike traditional label structures—where profits and decision-making power are heavily centralized—B/UNI redesigns the system from the ground up to create an ecosystem where artists can focus on their craft and grow sustainably.
New Arrivals
Creative Services
15,000 Japanese yen
20,000 Japanese yen
Join the Movement
Our Vision
CEO, Founder - Kentaro Shingai
Kentaro Shingai (Kendall Boom) is the Chief Executive Officer of B/UNI Group, a Tokyo-based creative organization shaping the future of electronic music and youth culture. With a social reach of over 200,000 followers, he combines artistic leadership with strategic brand vision.
He oversees label operations, artist development, and collaborative initiatives across Asia, driving B/UNI’s mission to build a new creator-centered ecosystem.
COO, Co-Founder - Tokio Itonaga
Tokio Itonaga is the Chief Operating Officer of B/UNI Group, where he leads operational strategy, organizational development, and business expansion initiatives. With experience founding and managing projects in agriculture-tech and sustainability, he brings a unique ability to merge traditional sectors with innovative, creator-centered business models. His leadership supports B/UNI’s mission to develop the next generation of music and cultural ecosystems in Asia.
A New Investment Model for Music
A Hybrid Revenue System That Maximizes Artist Value
B/UNI adopts an 8:2 revenue split, where
80% goes directly to the artist and
20% is retained by the label.
Importantly, the label’s 20% is entirely reinvested into the artist through:
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Promotion and branding
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Playlist strategy
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Visual media production
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Creative development
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Live support and distribution
This creates an environment where artists can fully concentrate on creation while achieving long-term profitability and visibility.
University-Driven Creative Ecosystem
B/UNI operates with the strength of a large academic creative community composed of students from Keio, Waseda, Sophia, Hosei, and other top universities.
These creators support:
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Artwork and visuals
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Video production
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SNS operations
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A&R and strategic support
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Data analytics
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Live production
With academically trained creators collaborating with artists, both speed and quality of production increase dramatically.
This synergy allows emerging artists to accelerate their careers from the very beginning.
B/UNI introduces a groundbreaking model that allows fans and supporters to make micro-investments in an artist’s song or project.
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Listeners participate as small-scale investors.
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Revenue is distributed similar to a “racehorse” dividend model, where a portion of release profits is returned to supporters.
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Each project includes a transparent investment frame, functioning like a mini-IPO for new works.
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Returns and risk indicators are provided through a clear, easy-to-understand interface.
This approach transforms music from something consumed passively into a participatory cultural investment.
Benefits for Supporters & Investors
B/UNI provides a new investment experience that offers both cultural and long-term value:
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Early entry into Japan’s growing electronic music market
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Clear visibility into project potential, including reports on production cost, social metrics, and forecasted performance
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AI-assisted risk evaluation
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Transparent structures that prevent gambling-type behavior and promote healthy participation
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Revenue distribution from streaming, YouTube monetization, live performance-driven royalties, and other sources
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Cultural and social impact returns, supporting the development of the next generation of Japanese artists
This forms a sustainable investment model that benefits both creators and supporters.